As a new entrant in the fields of the Internet of Things and Computer Numerical Control, how can you fight off legacy thinking?

Years of experience working with major players in the IoT and CNC space helped Xyndata launch their startup.

Yet, no focus meant they were failing to gain traction and increase conversions.

They needed some serious positioning work.

4Cs Research+

• Qual interviews

• Customer design

• Internal team feedback

Positioning Workshop

• Defining guiding principles

• Purpose, mission, values

• Brand identity + narrative

Four-Points Framework

• Used to guide their growth strategy moving forward

Strategy package including:

• Their sweet spot for growth, at the intersection of their market differentiation, their customer needs, and their company’s authenticity.

• A customer blueprint for the right audience fit.

• A refreshed brand identity with key messages, tone, values, and enemies.

• A tactical plan for a faster go-to-market execution.

Shortly after we started, the team reported much better inbound sales conversations.

By getting focus, clarity, and direction, the company is now experiencing an uptick in all major categories for growth:

Top funnel and pipeline activity

• Frequency of discovery and sales calls

• Speed and ease of sales conversations

• Conversions of prospects into buyers

All of this resulting in an increase of around 20% in revenue over the 12 months following our collaboration.