How the F do you disrupt an entire category?

We all know Liquid Death by now. They’ve become the standard for category disruption using brand strategy, ultra fast iteration, and a “no-prisoners” creative approach.

Total strangers 5 minutes before the start of this masterclass, our team’s goal: disrupt the mental health industry in 3 days, “à la LD”.

Writers, designers, and strategists, we put our brains to the task. The result was a truly differentiated idea that can be part of the Liquid Death portfolio as a sub-brand.

Collaborative Design Thinking

• Category Mapping

• Customer Design

• Product Development

• Brand identity

• 4Cs research

Brand Activation

• Touchpoints Design

• Tagline, narrative, pitch

• Campaign Test-launch

• Purpose, mission, vision

• Values, key messages, tone

• Name, logo, colors

• Tagline, elevator pitch

• OOH advertising

• Website mockup

• Social media

• Pitch

Voted best pitch and concept in LEVEL C history by the judges and our guest client, Liquid Death.